Design is…what, exactly?
The question of what design is may not be one that keeps you up at night. But it is one that matters. As we move more and more into what author Daniel Pink refers to in his book, A Whole New Mind as the “Conceptual Age” (which follows the Agricultural, Industrial and Information Ages) we’re all affected by design. And when I say “design” I’m not referring simply to graphic design or aesthetic functions.
To better understand what design is, take a look at the following graphic. It’s from Warren Berger’s excellent (but quirkily titled – I can never remember it when trying to tell others) book on the subject, CAD Monkeys, Dinosaur Babies, and T-Shaped People.
As the above definitions show, design:
- is hard to nail down,
- applies to problem solving and planning, not just art-related work,
- is something that all of us can do.
Let me comment on just three of my favorite definitions and look at how these apply to travel.
Design is “The art of making something better, beautifully.“
Joe Duffy’s definition contains two key components: better and beautiful. Great design improves the function or use of something. But it can also improve the overall experience. With travel, we can “design” our trips by making decisions to choose wise risk over playing it safe, to stay present when everything inside us wants to shut down due to too much newness or to seek out what is beautiful even in places that, on the surface, may not seem that way.
Design is “The introduction of intention into human affairs.”
Michael Glaser’s definition reminds us that our best experiences – even the ones that seem accidental – usually involve some form of intentionality. For example, once when traveling on my own in Switzerland, I met a young man on a train who ended up inviting me to stay with his family for several days in the Interlaken region. I could never have planned on meeting him but I was intentional about being open to connecting with everyone I met on that train. And because of that mindset, that led to a conversation that led to an invitation that led to an amazing weekend with a local family.
Design is “Hope made visible.”
Brian Collins’ definition captures well the aspirational nature of good design. Great designers don’t focus only on function or even aesthetics. They seek to make the world better, one product, service or experience at a time. Our travel can do the same when we focus our trips on what we can do for, and bring to, others. “Hope made visible,” however, isn’t limited to just what we do on a trip or even to design.
It’s a great definition for travel itself.