10 reasons why paying attention matters

The value of paying attention

Not far from my house sits a field. A small trail runs through it. I rarely see anyone on it because the trail, like the field, is both ordinary and out of the way. The other day, as my wife and I walked our dog through this field, I was struck by the beauty there, suddenly aware of the stunning flowers that I rarely notice. It made me wonder.

Why do I let the world around me fade into a blur of familiarity and under-appreciation? Usually it is because I’m too busy, preoccupied  or simply apathetic. I let the cares of life blind me to the joys of it. But on this day I decided not to miss out on the little details that add so much to life.

What follows are 10 reasons why paying attention matters. Not in some abstract, philosophical way, but to you and me personally. I’m accompanying each reason with a photo I made in that field, a reminder to all of us of the beauty that lies around us if we but take time to notice.

Paying attention - Foxglove

 1. Paying attention adds value to others.

It used to be that money was our most valuable commodity. Then it became time. Now? It’s our attention. We give it so rarely to others. But when we pay attention to people, it shows we value them. Not for their words or the cleverness of their comments, but for who they are.

 

Paying attention - Oregon Grape

 2. Paying attention adds value to you.

A client told me that he reminds his sales people all the time to, “Be more interested than you are interesting.” In other words, pay attention and listen to your customer rather than showing how fascinating you are. For when you do, they notice and appreciate it. Best of all, you learn so much more when you listen than when you talk. And that makes you wiser.

 

Paying attention

3. Paying attention enhances your creativity.

Last time we looked at how creativity is this combination of collecting, connecting and sharing. Simply put, the more you notice, the more you collect. You gather a greater amount of raw material for creative ideas. And the more you collect, the more you’re able to make connections that others don’t. Maria Popova at Brain Pickings compares collecting and connecting to working with LEGOs: “The more of these building blocks we have, and the more diverse their shapes and colors, the more interesting our castles will become.” Read her insightful piece on this here.

 

Paying attention - Red Hot Poker

4. Paying attention provides focus.

Rather than filling your mind with needless worries, pay attention to your surroundings. Concentrate on useful matters and sharpen your observation skills. Even if your looking around produces no aha discoveries this time, you’ve built your capacity to focus and observe for the next time.

 

Why paying attention matters: California Poppy

 5. Paying attention gives you purpose.

When you go out into the world noticing, every trip becomes an adventure. Even a neighborhood walk can become a treasure hunt for what is new, interesting or useful. You’re never bored when you’re open and looking.

 

Paying attention: Dandelion

6. Paying attention fosters gratitude.

Probably the most important aspect of paying attention is that we value what we notice. “Out of sight, out of mind” applies to virtually all the important things in life that we simply cease to appreciate. I guarantee that if you begin to give your full attention to even the most common object or familiar person and seek to see it or them as for the first time, you can’t help but appreciate them more.

 

Paying attention to wonder: Poppy stem7. Paying attention reveals wonder.

We plan expensive trips to pursue novelty and wonder without realizing that wonder is all around us. Paying attention makes us aware of the mysteries of people, places and things that, if displayed in a museum would likely awe us. But familiarity reduces wonder to the level of “so what?” The photo above may not be wonder to you, but I’d never realized before that poppies leave this little ring or cup on the stem after the petals have fallen. It may not rival the aurora borealis, but wonder comes in all shapes and sizes.

 

Paying attention - coreopsis

8. Paying attention encourages curiosity.

I didn’t care about any of these flowers’ names until I made photos of them. Now, I want to know more about them. I also want to understand why the flower above has water drops on its petals whereas no other flowers around it are wet. The more curious you are, the more you will likely see and the more you see, the more connections you will make.

 

Paying attention - Primrose

9. Paying attention expands your perspective.

When you pay attention, you see a different side of things. You make unlikely connections you didn’t before. For example, in the photo above, I never before realized how the petals look exactly like crumpled paper or fabric. It makes me want to try out some new art projects based on this in materials I’ve barely worked with before. In short, paying attention broadens your possibilities.

 

Paying attention - Daisy with bugs

10. Paying attention reminds us that little things matter.

I used to think that with all the big issues going on in the world, why bother paying attention to the small things? But if I can pull away from the distractions that hammer me, I come to realize that the small things ARE the big things. The taste of a favorite food. The smell of fresh coffee. The touch of a loved one’s hand or the sound of their voice. Another sunrise. Another breath. Paying attention helps us value the small moments and realize that they matter far more than we normally realize.